Let's talk about what's broken.
Start with a 20 minute conversation. No pitch, no deck. Just an honest look at where your content operation is and what it needs.
B2B Content Infrastructure
Most B2B content teams are producing more than ever and getting less traction than ever. The content looks the same, sounds the same, and converts the same. The problem was never volume. It was always the foundation underneath it.
"Any LLM can create whatever you ask it to. That's not a strategy, that's a crutch."
The problem
The companies winning with AI content didn't just turn it on. They built the foundation first: consistent point of view, defined voice, governance layer, human as architect not just reviewer.
Without that foundation, AI accelerates the problem. You get more content, faster. It looks the same across every company in your category. It sounds like it was written by the same model, because it was. It doesn't convert because it has nothing distinctive to say.
The fix is not a better prompt. It is not a new tool. It is brand voice, content architecture, editorial standards, and AI governance built as a real system — the infrastructure that makes AI content actually work.
That is what Landfall Content diagnoses and builds.
Services
Tier 1
Custom based on scope / 2–3 weeks
A focused diagnostic of your entire content operation. Brand voice consistency, content architecture, channel strategy, AI readiness, governance gaps, team structure, workflow bottlenecks.
Tier 2
Custom based on scope / 6–8 weeks
Full implementation of the infrastructure the audit identifies. Brand voice framework, AI governance layer, editorial standards, workflow setup, content system architecture.
Tier 3
Custom based on scope / month
Ongoing governance and systems maintenance. Content QA against the brand voice framework, bot maintenance, quarterly drift audits, advisory access.
About
I'm Ben Hogan, Lead AI Strategist at Mendix, a Siemens subsidiary. I've spent the last several years building AI content systems, brand voice infrastructure, and automation workflows inside a complex enterprise environment.
Landfall Content takes that same work and makes it available to B2B marketing teams who need it but can't staff it full time. You get someone who's doing this in the real world right now, not someone who figured it out two years ago and has been consulting ever since.
I work with a small number of clients at a time. That's deliberate. The work requires attention and specificity, and those are the two things that most content engagements lack.
Current role
Lead AI Strategist, Mendix (Siemens)
Experience
17+ years in B2B content marketing
Education
MBA, UMass Amherst
Best fit clients
B2B software and tech companies, 200–600 employees, Series B through public, with a real content operation and real AI pressure
Contact
Start with a 20 minute conversation. No pitch, no deck. Just an honest look at where your content operation is and what it needs.